The Short type: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward managed VH1’s «Tough enjoy.» Over the course of six periods, this mother-and-son duo highlighted their particular skill for motivating, suggesting, and quite often providing an actuality check to individuals seeking love. When not in show company, the duo runs Master Matchmakers to simply help singles discover a relationship through matchmaking and big date mentoring. Master Matchmakers provides customized information and vetted matches to singles nationwide. Now, the team has also innovated a mobile program known as prefer Lab that authenticates the identity of a stranger before you go on a romantic date. In all aspects of internet dating, the Ward family supports higher truthfulness and depend on.


In 2003, Steve Ward thought he was on their solution to getting an investment banker. He was 22, just out-of-school, and about to begin their profession, but initially he made a decision to help their mother on together matchmaking business.

JoAnn Ward had a talent for coping with folks, although not with innovation. She had been using submitting cupboards, along with her daughter desired to improve their to an on-line database and website. He expected it to be a quick task. Then, whenever a prospective customer questioned him for a male’s viewpoint, he carried out his first intake interview and started initially to advise matches.

He came across because of the client and paired this lady upon an initial date. She along with her day struck it off and had been quickly interested as married. Steve’s very first introduction was a rousing achievements, and simply like this he was hooked.

An extra generation matchmaker and CEO at Master Matchmakers, Steve guides men and women toward rewarding relationships with honesty and authenticity. They are well-practiced at providing guidance to singles. Alongside his mom, the guy co-authored a book called «Crash program in Love.» Throughout their efforts, the guy hopes to boost the matchmaking knowledge for singles.

Master Matchmakers conducts face to face interviews and criminal background checks to completely become familiar with customers before giving them on a night out together. Certified mentors and registered therapists act as personal mentors and a devoted staff of full-time matchmakers work side-by-side with your coaches to ensure conscientious, hand-selected introductions in conjunction with customized information from years of pro experience.

With the help of a widely viewed tv program, «Tough enjoy,» this little regional matchmaker expanded into an all over the country boutique, offering singles throughout 50 says.

«we are dealing with panel any where from 20 to 40 new business monthly now,» Steve stated. «we have developed into a full level solution capable of helping anybody who labors in love.»

now, with innovation to enhance the dating life of singles, Steve has pioneered a mobile program known as prefer Lab, that’ll validate someone’s picture, authenticate their particular identity with a personal expertise quiz or mobile search, and operate a criminal background check aswell.

«In an age of conference over cellular first with regards to matchmaking, we designed appreciation Lab to offer count on as a service towards the whole matchmaking market,» Steve demonstrated, «but also for those searching for a high-touch, personal expertise we’ll always give all of our best-in-class, private training and expert matchmaking solutions.»

Steve and JoAnn Honed Their Date training Via «Tough Love»

Upon signing up for Master Matchmakers, Steve used their business instinct, social instinct, and flair for telling it adore it is show off all that a matchmaker can be and perform. Because of this, he and his family members quickly garnered a lot promotion and interest, culminating in VH1’s truth tv series «Tough like,» which went for six periods.

From 2009 to 2013, Steve and his mother hosted and developed this tv show about singles and lovers in several stages of matchmaking and union crises. They truly are simple individuals who know how to get outcomes.

«many thanks plenty for leading me across the ‘dating journey’ that generated Ryan. Our company is so delighted. The guy contributes really to my life that i might struggle to make alone. I never ever believed in soulmates before, but guy was I a believer now!» — Maya, a Master Matchmakers customer

After period one, Steve recognized the helpfulness of a really love bootcamp, of hearing from someone who will tell you the truth about your self and your connections. The guy chose to include a night out together coaching solution to complement and bolster their matchmaking.

«We wished to offer renewable techniques we can easily add value to a person’s relationship,» he informed you. «We started initially to develop an application that people felt ended up being extremely unique and tailored, in line with the strategy we had been recognized for: tough really love.»

The rise in popularity of the tv screen show therefore the development of the world wide web at the time allowed Master Matchmakers to syndicate their particular solutions all over the country.

Date training, Matching, and Vetting For People throughout 50 States

Master Matchmakers changed a lot since 2003, whenever publishing and transferring pictures via some type of computer ended up being monotonous and complicated. In those days, it was a market criterion that matchmakers won’t show their clients photos regarding possible day. The consumer needed to trust their unique specialist evaluation of attractiveness and compatibility.

Now scientific improvements enable Steve and his group to dig much deeper and provide much more than an image. Right down to the past information, these matchmakers would like to know everything so that they can make an informed match. The full bio and history check is actually regular running means of this proprietary matchmaker.

Providing personalized solution on the whole country, the Ward family members has the capacity to help countless eligible singles discover individual of their goals.

An egalitarian matchmaker, Steve rejects the thought of an antiquated business model in which males shell out inflated costs in order to satisfy women who spend absolutely nothing. Master Matchmakers addresses women pretty and pleasantly.

«I focus on a top-quality woman,» Steve mentioned. «we cater to ladies who are highly inspired, profitable, attractive, educated, and looking in order to satisfy their unique equal or much better.»

Date Coaching

In his time training, Steve throws a focus on knowing options and being prepared for functioning on all of them. He promotes self-awareness, not self-consciousness. He covers shifting the paradigm and the removal of self-imposed obstacles in order that the client is preparing to meet «the main one.»

«My personal mentoring gives them the capacity to optimize the options that can come their unique means in order to observe those options,» the guy demonstrated. «i am a numbers man, so it’s about regularity and preparedness.»

The guy along with his team of knowledgeable coaches fulfill personal to understand designs, break bad practices, while making an agenda based on how to get, type, and continue maintaining a fantastic connection. It’s no surprise the website describes date coaches as «the blade and shield in your love life.»

«usually we simply manage helping people increase their own minds,» Steve mentioned, «to try and give consideration to precisely why it could operate– perhaps not exactly why it’s not going to operate.»


These matchmakers suggest obtainable. Their job is always to arrange introductions with suitable and vetted individuals. Customers agree upon a certain number of introductions beforehand, and also the matchmakers produce a tailored strategy supported by years of expertise during the matchmaking video game.

«We’re extremely tactical about any of it,» Steve mentioned, «and in addition we provide comments along the way. We allow the customer sincere constructive criticism that they won’t get every other way.»

Master Matchmakers take their particular time interviewing and obtaining to understand their customers to make smarter suits. The purpose, Steve stated matter-of-factly, is to obtain rid of the customer by combining all of them up with a compatible match.

Sometimes what this means is providing some advice (or a highly worded reality check) to customers. The mentality regarding the unmarried is as vital as personality of their date.

Also important, Steve told you, will be the capacity to talk realistic objectives. «I discovered throughout the years simply to walk a superb line between giving somebody desire and providing someone delusions.»

Background Checks

Before facing any client, Master Matchmakers completely investigates that person’s back ground. This may involve sets from social networking profiles to criminal history. The team has actually a wealth of data at their own disposal to make sure that almost all their clients take the up-and-up.

«undoubtedly and out, we have the best level of immediate access to regulated information — significantly more than some other matchmaker in the united states,» Steve boasted. «We’re basically, for several intents and functions, exclusive detectives.»

Master Matchmakers merely symbolizes individuals after vetting their history. Anybody who signs on agrees to such an arrangement. Fostering rely on and sincerity, these matchmakers make certain their customers are upstanding people worthy of getting matched up. This excellent function provides the group a competitive edge for singles interested in some added security and in-depth investigation.

«we have included plenty of technology throughout the last four years,» Steve said. «That allows you to do all of our jobs more proficiently and a lot more successfully than many other matchmakers out there.»

Love Lab Uses criminal background checks keeping Daters Safe

Recently, Steve has had on an ambitious venture, producing a matchmaking reference for singles. He’s used the confirmation technology used by Master Matchmakers and condensed it into a mobile software known as like Lab. Today everyone can use the internet to verify the identification of a night out together before meeting personally.

This really is a significant product for singles whom placed themselves at an increased risk by happening a date with somebody they do not truly know.

«We would like to be a directory,» Steve explained, «to confirm internet dating pages and just assist people acquire more worth away from these programs and solutions.»

Love Lab makes use of Master Matchmakers’ vetting techniques to bring the present day dater some assurance. Prior to going on a night out together, consumers can login to discover if someone else is which they claim to get (and whatever they claim to look like).  This no-cost mobile app was released in Sep 2013 possesses already been broadening their get to since that time.

«we are in the middle of a progression your product,» Steve stated. «you want to become a completely independent verification solution for the whole dating business.»

The app allows users self-verify their particular identification and look on the identification of somebody otherwise. Quickly possible enter a telephone number, email, or login name associated with a Love Lab profile to find out if some one you came across on line has already been validated. Everyone must confirm their very own details. You can easily confirm your pictures, as an example, by firmly taking and uploading an immediate selfie to Love Lab which measured and compared to your profile photos for likeness.

With an extensive and conscientious verification process, these matchmaking innovators aspire to create a product or service that reduces the dishonesty, fraud, and threat widespread in online dating.

«I am not thus concerned about creating a lot of cash straight away. I am truly trying to build a service that folks will want to use and suggest — and a service that resolves an extremely major problem.»

The Master Matchmakers Team Has a Close-Knit, group Feel

Master Matchmakers is a family-run company. JoAnn Ward could be the President, the woman child may be the Chief Executive Officer, and her daughter may be the Executive Director of customer Relations. Lots of their matchmakers and go out coaches are together with the company for a long time and tend to be profoundly invested in the prosperity of every customer.

«We operate Master Matchmakers like a family group. We have a very boutique-style approach,» Steve explained, including, «My mother features always mentioned that the one thing that technology can’t replace is personal service.»

JoAnn features a radiant personality that sets the tone when it comes to business as one. The Ward family members is all about telling it adore it is and helping individuals when you are immediate.

«We simply take an equal share of the responsibility from inside the company,» Steve stated, «but she actually is way more tangled up in production the success inside our customer’s lives.»

Not too long ago, Steve has brought more of a step right back from client strive to concentrate on the advancement of the Master Matchmakers business and growth associated with the enjoy Lab application. He lets his mother make reins on client side, and even though they do not usually concur regarding the proper approach.

«There is disagreements concerning our clients always really,» the guy said good-naturedly. «If we disagree, though, it’s my job to allow her to win because we made a deal in the past that she would have final state from inside the matchmaking business and I might have final proclaim from the activity undertakings.»

That contract has proven is useful to all involved â€” this mother-son staff balances both out over supply daters individualized help and scientific convenience.

Victory is assessed by exactly how Pleased the Clients Are

Over many years, Steve provides observed a lot of achievements tales of happy couples exactly who met, fused, and discovered love compliment of Master Matchmakers. Their client reviews page is full of reviews from pleased consumers.

«i would ike to genuinely believe that 99percent of those whom retained me personally would do all of it once more,» he mentioned, «and I’m proud of that.»

He told you about a certain young woman who was smart and effective however in necessity of some advice within her love life. Steve got their on as litigant and began training this lady as more open-minded. The guy matched their with some single men but had not found an ideal match.

To gain understanding of her personality, Steve asked their to offer a personal reference letter. Her response shocked him. «She believed comfy enough to check-out an ex who was currently remarried,» the guy recalled. «She really opened up to him and let him know that she’s experiencing this knowledge, doing some soul-searching and highlighting on which she could carry out in another way to satisfy ‘the one.'»

Her ex ended up providing their pathway into really love. He recommended she fulfill a pal of his. The capture had been this buddy lived in Seattle while she lived-in ny. But she’d already been coached becoming open-minded to possibilities, very she decided to give it an opportunity. After a series of profitable dates, she wound-up transferring to be closer to this man, who is now the woman fiancé.

«She gave me this breathtaking testimonial for conference this person,» Steve said. «that i possibly could ultimately affect somebody to ensure, even without launching the woman to ‘the one,’ she nonetheless credits me — to me, that will be something you should end up being pleased with.»

Master Matchmakers Blends Personal provider With Technology

Instead to become a good investment banker, Steve Ward features made use of their skills as a business person, representative, matchmaker, and big date mentor to push Master Matchmakers into the technical get older. Their newly designed app, appreciate Lab, may be the next thing in supplying singles a safe online dating atmosphere with comprehensive background records searches.

«we are capable explore people’s back ground very carefully — even more carefully than nearly any various other matchmaker available,» Steve mentioned. «i have essentially shrunk that innovation into Love Lab, but Master Matchmakers nonetheless utilizes it for the clients’ functions at the same time.»

With upfront information, hand-picked fits, and verified times, Steve appears to corner the market on matchmaking from start to finish.

«Our focus is truly to be able to give beneficial methods to people in whole relationship environment,» the guy mentioned. If the large praises of their previous customers tend to be any indication, he’s already been enormously effective up to now.